Hi, I’m Brad. I’m a product design leader with nearly two decades of experience helping teams bring thoughtful, effective products and platforms to life, especially in complex spaces like AI, enterprise tools, and customer experience. Say hello on LinkedIn.
Experience
VP, Product Design
2018-2025
ASAPP is a quietly influential AI company powering millions of customer conversations for global brands. I led product design from stealth through scale, building and leading the design org as VP of Product Design. I directed flagship platforms like AgentDesk and GenerativeAgent, shaping practical generative AI experiences across voice and messaging, and helped Fortune 500 clients realize measurable business impact.
Forrester...applauded ASAPP’s commitment to user research, which is instrumental in driving adoption.”
Customers explicitly chose ASAPP as their preferred vendor based on the exceptional strength of its AI capabilities and its intuitive and effective agent workspace.”
Group UX Director
2010-2018
UX Lead
2006-2010
